Digital signage is a proven and highly effective marketing tool. Improved technology and growing interest in digital displays for commercial use has accelerated industry-wide innovation, generating more opportunity to deliver consistent and personalized content than ever before.
One of the most significant developments impacting the digital signage ecosystem is data-driven marketing or translating insights from data into optimized marketing processes. This allows businesses to create tailored campaigns that are more efficient and also more impactful for customers. On top of that, a growing number of retailers have expressed a willingness to adopt IoT sensors and technology to better understand and analyze how in-store behavior is influenced by promotions and how to improve the overall customer experience. Additionally, through the availability of AI-based big data analysis, businesses can now easily access, analyze and optimize customer experiences based on real-time data.
Data-driven marketing has become a fundamental part of business strategy to provide relevant offers and interactions that drive improved customer service.
MagicINFOTM Analytics is comprised of three primary solutions: Rule Manager, Behavior Sensing and Brightics AI.
Rule Manager allows for custom rule design, automates promotion scheduling and provides a detailed marketing performance report to improve overall understanding of results to inform and optimize future campaigns. Behavior Sensing includes the ability to analyze customer behavior from a comparative analysis between customers walking by, walk-in customers and purchasers. It’s also able to highlight how customers move throughout various store zones and even identify store hot spots and cold areas. Brightics AI is an advanced big data analysis solution through machine learning algorithm thereby providing predictive marketing insights to users.
The complete solution, from installation and configuration to customization and maintenance, is managed through a professional service from Samsung to ensure every user is leveraging MagicINFO Analytics to its full potential.
The Wall is the ultimate centerpiece of any control room, offering industry leading picture quality and long-lasting quality to meet the demands of any control room environment.
The MagicINFOTM Analytics solution is a powerful contextual marketing tool, helping users better understand their investment and deliver consistent and personalized content to customers for more effective campaigns and promotions, ultimately driving sales. It is a complete platform with all display hardware, software installation and maintenance provided by Samsung.
Create custom rules inspired by data: Rule Manager’s primary feature is rule design which allows users to set basic parameters for analysis. Users can create custom rules from a wide range of variables including sales information such as best and worst selling products, specific time periods and even weather. Previously, content managers would need to set all schedules for individual displays, but with MagicINFOTM Analytics solution, managers simply set basic rules with the intuitive drag-and-drop interface and MagicINFO Analytics automatically presents the most effective content based on the rules set.
View comprehensive marketing performance reports: Rule Manager also provides a dashboard which delivers meaningful performance reports including a sales trend analysis based on time of day, date and weather as well as individual ad performance. Dashboard empowers marketers to make informed decisions for future and current campaigns based on real-time data and impactful performance indicators, ensuring in-store campaigns are delivering the desired result.
Analyze real-time customer interactions: Behavior Sensing is benefi cial for retailers looking to better understand customer engagement within specifi c in-store zones, providing key information that will enable further optimization of a store’s layout, design and promotion planning. Behavior Sensing analyzes the number of customers entering and exiting a store in real time. It also shows congestion levels of specific zones within a store, identifying “heat” zones to help users determine the ideal layout of products and promotions. All information is fed into the dashboard, providing insights for users to create a more effi cient store experience.
AI data analysis, modeling and reporting: Brightics AI is a comprehensive, high-performance data analysis tool covering data collection, customized data modeling and high visualized data analysis.
The data collection feature allows users to import and visually search data from various sources including information from Rule Manager, Behavior Sensing, legacy and IoT sensor data such as beacons and NFC. The data analysis feature supports powerful analytics functions to analyze and aggregate data with more than 300 functions. The machine learning and automation of analysis, produces predictive and prescriptive analytics instead of simple descriptive analytics, helping users plan ahead and make more informed decisions. Finally, the analysis report provides the fl exibility to easily create and share reports via web and mobile with more than 30 different data visualization charts including line, box, scatter and network charts for users of all backgrounds to gain meaningful insights and put them into action.
All platform users have access to comprehensive professional support from Samsung for everything from design consulting to installation, data integration and maintenance. Samsung experts can assist customers with suggested data modeling to fi t their specifi c business needs and help install and integrate existing data into the platform. Users can also contact Samsung’s service desk directly to address any questions or issues that may arise. Samsung’s professional service ensures every user is leveraging MagicINFOTM Analytics to its full potential from the moment it is installed.